[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.fkbm1909.cz\/moda-s-funkci-navic\/#Article","mainEntityOfPage":"https:\/\/www.fkbm1909.cz\/moda-s-funkci-navic\/","headline":"M\u00f3da s funkc\u00ed nav\u00edc","name":"M\u00f3da s funkc\u00ed nav\u00edc","description":"Tri\u010dko nos\u00ed ka\u017ed\u00fd, a kdo tvrd\u00ed \u017ee ne, ten l\u017ee. Minim\u00e1ln\u011b ho obl\u00e9k\u00e1me na span\u00ed kv\u016fli pohodl\u00ed. Tri\u010dko si na sebe \u010dlov\u011bk vezme hlavn\u011b ve voln\u00e9m \u010dase, kter\u00fd tr\u00e1v\u00ed s p\u0159\u00e1teli \u010di rodinou, a to je ten spr\u00e1vn\u00fd okruh lid\u00ed, na kter\u00fd by reklama \u010di logo na tri\u010dku m\u011blo c\u00edlit. Proto\u017ee \u010dlov\u011bka nap\u0159\u00edklad v televizn\u00ed […]","datePublished":"2021-12-19","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.fkbm1909.cz\/author\/#Person","name":"","url":"https:\/\/www.fkbm1909.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b70ca3e57a61efa655568ea1bab21ec867ae74beaf8b182b9ca53fe6fcb8cee7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b70ca3e57a61efa655568ea1bab21ec867ae74beaf8b182b9ca53fe6fcb8cee7?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"fkbm1909.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.fkbm1909.cz\/wp-content\/uploads\/tri%C4%8Dko%20s%20potiskem_2.jpg","url":"https:\/\/www.fkbm1909.cz\/wp-content\/uploads\/tri%C4%8Dko%20s%20potiskem_2.jpg","height":0,"width":0},"url":"https:\/\/www.fkbm1909.cz\/moda-s-funkci-navic\/","about":["N\u00e1kupy"],"wordCount":415,"articleBody":"       Tri\u010dko nos\u00ed ka\u017ed\u00fd, a kdo tvrd\u00ed \u017ee ne, ten l\u017ee. Minim\u00e1ln\u011b ho obl\u00e9k\u00e1me na span\u00ed kv\u016fli pohodl\u00ed. Tri\u010dko si na sebe \u010dlov\u011bk vezme hlavn\u011b ve voln\u00e9m \u010dase, kter\u00fd tr\u00e1v\u00ed s p\u0159\u00e1teli \u010di rodinou, a to je ten spr\u00e1vn\u00fd okruh lid\u00ed, na kter\u00fd by reklama \u010di logo na tri\u010dku m\u011blo c\u00edlit. Proto\u017ee \u010dlov\u011bka nap\u0159\u00edklad v televizn\u00ed reklam\u011b nezn\u00e1me osobn\u011b a v\u00edme, \u017ee je za to aby, n\u00e1s p\u0159esv\u011bd\u010dil, placen, zat\u00edmco na\u0161i bl\u00edzc\u00ed n\u00e1m nedoporu\u010d\u00ed nic, s \u010d\u00edm by sami nebyli spokojeni. Tak tro\u0161ku v\u00fdjimku tvo\u0159\u00ed youtube\u0159i a influence\u0159i, kte\u0159\u00ed bu\u010f propaguj\u00ed sami sebe (a prod\u00e1vaj\u00ed sv\u00e1 vlastn\u00ed reklamn\u00ed tri\u010dka s potiskem, tomu se \u0159\u00edk\u00e1 merch), nebo se nech\u00e1vaj\u00ed sponzorovat zna\u010dkou, ve vide\u00edch pak nos\u00ed jejich tri\u010dka, a t\u00edm propaguj\u00ed danou zna\u010dku. Ve smlouv\u011b pak maj\u00ed specifikaci nap\u0159\u00edklad takovou, \u017ee na doty\u010dnou zna\u010dku mus\u00ed upozornit, nebo o n\u00ed ur\u010ditou dobu pohovo\u0159it: v \u010dem je nejlep\u0161\u00ed a pro\u010d. Dal\u0161\u00edmi vd\u011b\u010dn\u00fdmi nositeli reklamn\u00edch tri\u010dek jsou sportovci: jejich nejd\u016fle\u017eit\u011bj\u0161\u00edmi fanou\u0161ky jsou sponzo\u0159i, kte\u0159\u00ed ale op\u011bt \u017e\u00e1daj\u00ed, aby loga jejich firem byla viditeln\u00e1. Dal\u0161\u00ed vyu\u017eit\u00ed reklamn\u00edch tri\u010dek spo\u010d\u00edv\u00e1 v tom, \u017ee veden\u00ed firmy obdaruje t\u011bmito tri\u010dky sv\u00e9 zam\u011bstnance, kte\u0159\u00ed pak no\u0161en\u00edm tri\u010dek vlastn\u011b propaguj\u00ed sv\u00e9ho zam\u011bstnavatele, tedy jsou zabity dv\u011b mouchy jednou ranou. Nebo zam\u011bstnavatel nech\u00e1 vyrobit reklamn\u00ed tri\u010dka a zam\u011bstnanci je pak nos\u00ed m\u00edsto pracovn\u00edho oble\u010den\u00ed. To ale nemus\u00ed lidem moc vyhovovat, proto\u017ee nikdy nevyhov\u00ed v\u0161em po\u017eadavk\u016fm na tvar, materi\u00e1l, barvu a styl. Pokud chce zam\u011bstnavatel m\u00edt logo na tri\u010dk\u00e1ch sv\u00fdch zam\u011bstnanc\u016f, je ur\u010dit\u011b lep\u0161\u00ed p\u0159ipnout jmenovku nebo placku na zav\u00edrac\u00ed \u0161pendl\u00edk. Nav\u00edc jsou lid\u00e9, kte\u0159\u00ed reklamn\u00ed p\u0159edm\u011bty nenos\u00ed a nepou\u017e\u00edvaj\u00ed z p\u0159esv\u011bd\u010den\u00ed. Naopak pokud je logo zaj\u00edmav\u011b zakomponovan\u00e9 do obl\u00edben\u00e9ho tvaru (nap\u0159. ko\u010dka, k\u016f\u0148, auto nebo kv\u011bt), m\u016f\u017ee p\u0159it\u00e1hnout o\u010di, a loga si \u010dlov\u011bk v\u0161imne pouze podprahov\u011b. Kdy\u017e pak ale n\u011bco sh\u00e1n\u00ed, vzpomene si, \u017ee ho n\u011bkde n\u011bco zaujalo. Na n\u011b\u010d\u00edm tri\u010dku.                                                                                                                                                                                                                                                                                                                                                                                           4.5\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"M\u00f3da s funkc\u00ed nav\u00edc","item":"https:\/\/www.fkbm1909.cz\/moda-s-funkci-navic\/#breadcrumbitem"}]}]